Posts Tagged 'DPA'

A lot of comment on social media is about the impact (or lack thereof) of GDPR on Direct Marketing: “Another company  still sending me emails, despite me saying no!” sums up a whole slew  of Tweets.

I’ll cover some specifics on the opt-in/out controversy and the PECR later  (hint – it’s not as straightforward as people want to believe).  But it got me to thinking – are we “data subjects” focusing on the wrong thing?

The GDPR is first and foremost about ...